Taiwan is making health innovation a global conversation. Launched June 3, the Go Healthy with Taiwan campaign aims to connect Taiwan’s cutting-edge wellness products and technologies with innovators worldwide. Spearheaded by the International Trade Administration (TITA) under the MOEA and executed by TAITRA, this international call invites anyone—from governments to startups—to pitch solutions that fuse Taiwanese know-how with global health challenges.
The launch event was vibrant and symbolic, taking place in a baseball-themed venue that included surprise appearances by baseball celebrity An-Ko Lin and the beloved mascot Fu Bear. Together, they delivered “home runs” to represent Taiwan’s drive to hit global health goals out of the park.
The focus? Five pillars of health excellence: smart healthcare, wellness & beauty, fitness innovation, sports tech, and eco-friendly bicycles. Taiwan’s long-standing leadership in these sectors—especially its world-renowned bicycle industry and emerging smart fitness equipment—makes it an ideal launchpad for transformative ideas.
Building on the success of the 2024 “Go Green with Taiwan” initiative, which drew submissions from 45 countries, the 2025 health-focused version sets the bar even higher, aiming for over 500 global entries.
Winners get more than cash ($30,000 each)—they get access to Taiwan’s R&D giants and the opportunity to take their innovations to a global scale.
Deadline to apply: August 14, 2025
More info: gohealthy.taiwanexcellence.org
Media Contact:
Wen-Cheng Li, Director, Strategic Marketing Department, TAITRA
02-2725-5200, ext.1300
[email protected]
Representatives from industry, government, and academia in the health sector attended the event, joining forces to shape a “Healthy Taiwan” and foster global well-being.
Baseball star An-ko Lin and Fu Bear, the mascot of Taiwan Excellence, hit home runs during the event.
Industry representatives, media, and diplomats gathered to show their support.
Left to right: Joe Chou, Executive Vice President of TAITRA; Susan Hu, Deputy Director General of TITA; professional baseball player An-ko Lin; and Fu Bear, mascot of Taiwan Excellence.
Susan Hu, Deputy Director General of TITA, stated that the “Go Healthy with Taiwan” campaign will bring together global innovations to jointly create a healthier future.
Joe Chou, Executive Vice President of TAITRA, noted that Taiwan’s high-quality products and solutions can create healthier lifestyles.