Tiktok is home to more than a billion people around the globe and is quite famous among Gen Z for its “all the time availability”.
Whether you are a creative individual who wants to showcase their talents to the world, or you are a brand looking for a platform for promotions, whether you are a marketing expert ready to share his tips and tricks with the world or you are a vlogger ready to engage audiences with fun, entertainment and enjoyment, this democratic platform is always there to help you.
8 proven tips to increase your audience reach in 2025.
- Optimize your profile
Profile optimization is recommended by experts, marketers, content creators and all pros out there.
Why is it so important? Your profile is your identity on tiktok. People recognize, remember, follow you through the first impression you give them.
How to optimize your profile in 2025:
- Write a clear, recognizable username
- Post a clear picture of yours or your brand.
- Write an engaging bio of 80-150 characters max
- Optimize links in your bio
- Add a unique CTA button (shop now, learn more, follow for more)
- Pin your best videos.
- Maximize storytelling and hook your viewers
Tiktok videos can be anywhere between 3 seconds to 30 minutes in length. However it’s really important to include a storytelling style and narrative in your videos. The best duration lies between 3 seconds and 30 seconds. It’s crucial to hook your audiences between these seconds.
These two points of storytelling and hooking your audience in 3 seconds are highly interconnected.
Use these methods to get your desired results:
- Start with a bold statement (wait, don’t scroll) to hook viewers.
- A strong caption can also be helpful
- Set up the context quickly.
- Use emotional triggers like humor and excitement.
- End with a CTA like encouraging users to like, comment and share.
- Interact with users on tiktok
User interaction is the key to success if you want to increase your audience reach in 2025 because the algorithm favors content which shows maximum engagement (like, comments, share).
This method helps you to increase visibility and discoverability on tiktok and assists you to increase followers on your profile.
You can increase user interaction with:
- Ask questions in captions and videos. (like, do you agree with this? Comment below)
- Use Call to action phrases (double tap to agree, follow for more)
- Create poll style, “this or that” content to encourage users to comment.
- Reply to comments under your videos
- Use trending challenges.
- Test different posting times
Time also plays a crucial role in increasing reach and engagement on your profile. Posting at the right time can help you boost engagement overnight and posting at the wrong time can make you stick at a place like a mediocre content creator.
The best time to post on tiktok is between 8pm to 10pm on weekdays and between 10pm to 12pm on weekends.
However these aren’t divine commandments. You should keep experimenting at different times to check which time brings you the most engagement.
Don’t forget to use tiktok analytics to check which time suits you the best.
Read all about time zones and engagement at “Twicsy UK”.
- Build a community on tiktok
We are social beings and cannot survive without community building and socialization. It’s really important to collaborate and engage with like-minded content creators on tiktok to establish a symbiotic relationship.
You can build a community by:
- Reply to comments regularly to establish a cordial relationship with audiences and followers.
- You can also go LIVE to encourage engagement and interaction with other tiktokers and followers on the platform.
- Collaborate with other influencers to expose your content to their audiences too.
- Encouraging user-generated content by asking followers to create videos using your hashtag, sounds or challenges.
You can build a massive following through these simple community building techniques.
- Ever heard of “promote” by tiktok?
Tiktok promote is an advertising tool offered by tiktok to help creators to increase visibility of their content on tiktok.
It helps users to increase likes, comments and followers on your profile by targeting the right audience based on your location, interests and demographics.
To boost your reach using promote, follow these steps:
- Go to your tiktok profile
- Find the video you want to promote
- Tap the “three dot” menu on video
- Select “promote” from the options
- Set your promotion goals (more likes, followers or messages)
- Define target audience
- Set your budget (starts $3/day)
You are ready to promote your videos to your desired audience.
- Set up your campaigns with tiktok ads
Tiktok ads are specifically designed for businesses and creators with a hefty budget to set up their campaigns and target specific audiences.
Unlike “promote”, tiktok ads are managed by tiktok ads managers and provide more deep insights in demographics like age, gender, location and more sophisticated budget selection.
You can run the following ads on tiktok:
- In-feed ads which run in user’s ‘for you’ page.
- TopView ads which popup when users open the app.
- Spark ads boost existing organic videos
- Branded effects (create and promote your own filters and effects)
- Spend some bucks on tiktok followers
If you want to increase your followers robustly and want an increased engagement rapidly you can also spend some bucks in buying tiktok followers.
There are several social media marketing managers on the internet who are selling active engagement metrics such as tiktok followers, likes, views and comments.
You just need to do a little market research and choose the most trustworthy and authentic pages to buy tiktok followers from.
These followers help you to establish yourself as a reliable source of content, information and services on tiktok.
Conclusion
Tiktok still stands as one of the reliable and highly-reputable applications for everyone in 2025. But it’s really important to incorporate real-time strategies on your tiktok profile to skyrocket your engagement on the platform.
From setting up a profile to adding call to actions, from running ads to investing in tiktok followers this blog has covered all the points to increase your audience reach on tiktok in 2025.
Comment down below to tell us which strategy you are going to implement in your tiktok profile this year.